Marvel's Many Disney+ Shows 'Diluted Focus' From Audiences, Says Bob Iger

Disney CEO Bob Iger has expressed concerns that the consistent release of Marvel Cinematic Universe shows on Disney+ may be causing audience fatigue and diluting focus.



During an interview at the Sun Valley Conference with CNBC, Iger acknowledged that Disney's increased content output for their streaming service may have impacted fan expectations. He stated that the growing number of shows has placed a strain on the studio's resources, saying, "They ended up taxing our people way beyond... their time and their focus... more than ever before." Iger used Marvel as an example, noting that while they expanded their movie output, they also ventured into television series, which may have diluted attention and focus. He attributed this as the primary cause for any negative effects.


These recent comments align with Iger's previous remarks about content production for Disney+. In March, he indicated a desire to reduce the quantity of content created for the streaming platform in order to enhance overall quality and address cost concerns. Iger also admitted that Disney+ became overly focused on subscriber growth after its launch, leading to significant financial losses. This situation led to accusations and lawsuits against Iger's successor, Bob Chapek, regarding alleged "cost-shifting" practices.


Disney has experienced a mixed year in terms of box-office performance and the reception of its Disney+ content. One notable disappointment was the underwhelming box-office run of Ant-Man and the Wasp: Quantumania, which failed to surpass $500 million in worldwide ticket sales despite its $200 million budget. It marked the first non-pandemic Marvel film to result in financial losses. Additionally, the debut show of Phase Five, Secret Invasion, received solid yet unspectacular reviews, with a 61% average critical rating on Rotten Tomatoes, the lowest among Disney+ MCU shows to date. The series also garnered a 74% audience score, the second-lowest among MCU series on the streaming platform.







Bob Iger's Comments on Marvel's Recent Box Office Earnings

Marvel's Disney+ output has significantly increased in recent years, particularly during Phase Four of the Marvel Cinematic Universe. Between January 2021 and October of last year, eight MCU series premiered, including highly popular shows like WandaVision and Loki, as well as The Falcon and the Winter Soldier, What If...?, Hawkeye, Moon Knight, Ms. Marvel, and She-Hulk: Attorney at Law. While What If...? and Loki received immense praise from fans, with average audience scores of over 90% on Rotten Tomatoes, She-Hulk: Attorney at Law faced significant criticism, earning a meager 32% score, making it the lowest-rated MCU series to date. The upcoming Phase Five promises an even more extensive lineup of new content, with shows like Echo, Ironheart, Agatha: Coven of Chaos, and Daredevil: Born Again scheduled to debut in the coming months and years.


Bob Iger, the CEO of Disney, recently signed a two-year extension, allowing him more time to oversee the significant transformation taking place within the studio. In February, Iger unveiled a three-segment restructuring plan, which involved reorganizing the company's assets into distinct groups and resulted in numerous employee layoffs.


As for Disney+, the latest MCU series, Secret Invasion, is currently airing, with the next episode scheduled for July 19th.


Via Variety

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