Meta’s New Threads App Reaches 30 Million Users in Less Than a Day


Despite being labeled as a Twitter duplicate and relying on Instagram's infrastructure for its user base, Meta's recently launched Threads app is poised to achieve the remarkable feat of becoming the fastest-growing app in history. With an impressive user count of over 30 million individuals actively engaging on the platform, Threads has captivated users worldwide.

Meta CEO Mark Zuckerberg himself shared this news, using a Threads embed to make the announcement. The app continues to attract new users at a rapid pace, as people eagerly join to secure their profiles, explore ongoing discussions, and gauge whether the platform is worth their time and effort.

With this momentum, Threads is well on its way to surpassing the current record-holder for the title of 'fastest-growing app,' which was ChatGPT, a milestone achieved in just two months earlier this year when it reached 100 million users.

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A more appropriate comparison, however, would be Meta's own Messenger app, which experienced rapid growth when Facebook began prompting users to download the standalone app to maintain their message threads. Messenger indeed witnessed significant growth during this push, adding approximately 300 million more users within the following six months. It's worth noting that the independent Messenger app had been available for several years prior to Meta's enforcement of downloading it.

Due to this distinction, Messenger is disqualified from claiming the aforementioned title. As a result, Threads, which is projected to reach 50 million users by the upcoming weekend, is likely to claim the crown, possibly within the following week.

This development will undoubtedly catch the attention of Twitter CEO Elon Musk, who has curiously remained silent about the rising popularity of the Twitter clone. Musk's supporters have been critical of Threads' data collection practices and its perceived censorship of users, even during its early stages. On the other hand, the newly appointed Twitter CEO, Linda Yaccarino, has defended the unique approach adopted by Twitter.

Naturally, it remains premature to determine whether Threads will emerge as a true competitor to Twitter, especially given its current functional limitations. However, it certainly appears to have a promising chance. Furthermore, Instagram, which serves as the entry point for Threads through Meta's onboarding strategy, boasts over a billion daily active users, significantly surpassing Twitter's 250 million user base.

This vast user potential presents a considerable opportunity for engaging in trending discussions that one could potentially miss out on by not downloading the Threads app. Moreover, it is likely to attract advertisers, thereby enhancing Meta's revenue prospects and potentially shrinking Twitter's market share. When considering the ongoing concerns surrounding brand safety, the issue of rate limits, and the potential shift towards monetizing the app for users and brands, Threads has the potential to gain an advantage by continuing its current trajectory of evolution.

Zuckerberg has not hesitated to exchange jabs with Musk: “It’ll take some time, but I think there should be a public conversations app with 1bn+ people on it. Twitter has had the opportunity to do this but hasn’t nailed it. Hopefully we will”

Without a doubt, Threads stands out as the superior Twitter alternative in terms of functionality, infrastructure, and audience, even within its early stages. It's impressive to witness such progress within just a day of its launch. While there are undoubtedly areas that still require development, Meta will undoubtedly devote significant efforts to addressing them. This sense of progress sets Threads apart, surpassing the impact of other apps like Mastodon or any other contenders in the field.

Given these advancements, it is highly recommended to prioritize establishing a presence on Threads, at the very least. Keeping tabs on the app's developments and staying informed about the ongoing discussions and activities within the platform is also likely to be a valuable investment of your time.

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